For those in the fishing community who live outside of Hawaii the word ‘holoholo’ may be new. When someone is going holoholo, he or she is soulfully venturing out to have fun and to clear their mind. It’s meaning is kind of like the saying ‘a journey without a destination.’ In the islands you may hear someone say, “I had a crazy week at work, I’m going holoholo this weekend.” The literally meaning is to aimlessly go out for pleasure, doing something that brings you joy, having no destination, only doing something for the fun of it. The word has a strong link to fishing in Hawaii in the belief one should ‘Never announce you’re going fishing.’ because the fish can hear you. Holoholo became a code word for fishing.
